It wasn’t that long ago that we didn’t have readily available access to computers or cell phones and even internet. Since the emergence of these technologies, many aspects of communication has evolved including the invention of social media, making connecting with other people around the world easier than ever before. We now also have the tools to track many aspects of traffic on the internet to assist in narrowing down a target market and to reach the most users possible.
Source: http://www.alexa.com/siteinfo/elderscrollsonline.com
One of these tools includes alexa.com which allows you to search for a website and it provides many statistics about users on the website. This is very useful for learning what the specific target market is for that website and can provide answers to driving traffic higher. When looking at elderscrollsonline.com, it is easy to see that the majority of users searching this website are males from home with some college education.
Source: http://empowered.forrester.com/tool_consumer.html
Forrester is another great tool to again narrow down a target market and reach a larger number of users. After using alexa, it shows the users on elderscrollsonline are mostly males in the U.S. (30% of users). Forrester says that most of the people for elderscrollsonline.com are Spectators (93%) which are those who watch social media like looking at Tweets and viewing YouTube videos. The other majority is Joiners (84%) and they participate in social media like Facebook and comment on videos and Tweets. Elderscrollsonline captures their market by posting important announcement about the game and connect with the “joiners” as well as videos to attempt to get the “spectators” interested in the game. By appealing to both the majorities, they can reach more users easier. I personally had an invite to the elder scrolls online beta this past weekend and was able to connect with the developers announcements very easily.
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